Expomagazine for marketers

Lijnco has been challenged by the Belgian Marketing Association to come up with an original concept and design and to do the production for their annual fair magazine for marketers. Lijnco has often shown that it can come up with surprising new concepts, such as this DM campaign for the Media Market, which has been placed by the Belgian Post in the list of successful neuromarketing solutions 2019.
We have pulled out all the stops for this trade fair magazine, the result: a technical tour de force with a unique reading experience.

Highlights

Scroll vertically
We came up with a folding scheme based on a sheet of 42 x 168 cm. which can be scrolled vertically. Because each 'spread' has a different format, a tab-like appearance is created that is emphasized by the use of color. Browsing does the reader intuitively right away because of this combination.

Personalization
The interior is digitally printed. As a result, we were able to compose a customized message for each recipient. The customer data enables us to link areas of interest to content, both in text and image. We also printed the names and addresses of the recipients on the back of the interior, by punching out an address box the self-mail principle remained intact.

Now that's what we call stylish efficiency!

Full color over cold foil on the cover
The cover is printed in full color in offset. We have given the use of cold foil a new twist by printing it in full color. We thought it was a resounding success: more original, more fashionable and the appearance is therefore better in line with the house style.

Glue dots and transparent stickers
Glue dots are used to attach the interior to the cover. These dots have a strong adhesive force, but are still easy to remove. Round transparent stickers have been used to keep the cover closed during shipment.

The BAM magazine has been sent to marketeers in Belgium, France, the Netherlands and Germany.

Are you also looking for something unique, something that will make you stand out or give your campaign a higher response? A partner who can deliver a total product? Feel free to call us!

Belgium:                      Fien Block: +32 (0)472 34 45 87

the Netherlands:          Hanjo Battjes: +31 (0)6 538 988 60