How do you build sustainable customer loyalty in a world that is digitizing at a rapid pace?

In conversations with retailers and marketers, the same question arises increasingly often: how do you build sustainable customer loyalty in a world that is digitizing at a rapid pace? The widespread use of loyalty apps seems obvious, but says little about actual customer engagement.

In conversations with retailers and marketers, the same question arises increasingly often: how do you build sustainable customer loyalty in a world that is digitizing at a rapid pace? The widespread use of loyalty apps seems obvious, but says little about actual customer engagement.