Direct-mail letters: Personal and effective!

DM letter examples for Univé: Insurance offer with personal log-in name and code and MediaMarkt: Invitation to a club evening where VAT does not have to be paid. With chocolate-scented ink. 

A direct-mail letter is an effective solution for addressing your target group in person, informing them and activating them to visit an online or physical shop to make the most of your special offer. With personalised we don't just mean using their own name, but also personalised text and image for the offer. You will need a good client database, but we can help you with that too. Authenticity features, such as unique codes, print-finish techniques or even invisible ink, will provide excellent security, one of Lijnco's specialisations. 

Lijnco can give your direct mail any number of print-finish techniques, such as hologram print or cold foil, but an attached cheque or integrated card are also standard fare.

Techniques

- Personalise text and image

- Analyse and structure your client database

- Full-colour offset and digital printing

- Print-finishing techniques, such as cold foil, hologram, UV ink, scented ink

- Security techniques, such as microtext, unique codes

- Perforating, punching, embossing, bonding

- Fulfilment: from gathering to inserting in envelopes or boxes to posting

Direct-mail letters, a few examples

Lijnco Direct Mail provides no end of possibilities, but we’d like to inspire you with a few practical examples.

-  You aim to stimulate the traffic to your coffee shop and you send your client base a mailing with personalised deals and an attached discount voucher with a unique number. The discount codes can be entered for an online order too. To add an extra experience, a coffee-scented ink has been used. 

-  You are an insurance firm and you wish to inform existing clients of a new type of insurance and offer them a discount. However, the discount depends on the number of policies that clients have already. 

-  You are a fundraiser and send a letter with an attached debit form to make a donation. The letter has a unique code that can be used online to receive a nice thank-you surprise.

-  As a supplier of automotive materials, you know the make and type of interest for each of your clients. You send a personalised mailing with an image and content of the right make and type and the corresponding offer of accessories. To strengthen the experience and attention for the mailing, you can use a scratch-off panel to reveal a discount percentage.

- There is a great football tournament and together with Lijnco you have come up with a campaign with collection stickers to put on the car. The first series of stickers are sent with a DM letter to your client base with an offer and a discount code. When you benefit from the offer and the discount code, the next series of stickers is sent. 

...as you can see, there are plenty of examples! Would you like to have brainstorming session with Lijnco to come up with a DM idea for your company? All you need to do is contact us!